271.  In marketing 'SEM' means

a

  Sales-even-Money

b

 Strategy-Engine-Money

c

 Search-Engine-Marketing

d

 Sales-Engine-Management

Answer & Explanation
Answer : Option C

272.  The scientific system of collecting and analysis of data pertaining to market is known as

a

  Marketing Research

b

 Production Research

c

 Advertising Research

d

 None of the above

Answer & Explanation
Answer : Option A

273.  The target set for a fixed period for any sales executive is called as

a

  Sales quota

b

 Sales margin

c

 Activity quota

d

 Sales territory

Answer & Explanation
Answer : Option A

274.  In the social-cultural arena, marketers may not understand

a

  People's views

b

 Society's views

c

 Government's views

d

 Organisation's views

Answer & Explanation
Answer : Option C

275.  Time study refers to

a

  Value analysis

b

 Value engineering

c

 Improving work methods

d

 Developing a standard time to do a particular task

Answer & Explanation
Answer : Option D

276.  Which one of the step is not included under the step of marketing programming process?

a

  Market response

b

 Setting objectives

c

 Selection of market targets

d

 Developing the marketing mix

Answer & Explanation
Answer : Option A

277.  marketing is a new way of performing the task of marketing, made feasible by the advent of new technology, namely the Internet

a

  Rural Marketing

b

 Social Marketing

c

 Green Marketing

d

 On-line Marketing

Answer & Explanation
Answer : Option D
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